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# Omarosa’s Books Sales Are Dropping Faster Than a Kardashian at NBA All-Star Weekend
September 03 2018
Written by Stephen A. Crockett Jr..
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INTEL REPORT--It might be time for DJ Omarosa Manigault Newman to drop another mixtape as it seems her books sales are fading faster than her political career.
According to [the Washington Post](https://www.washingtonpost.com/entertainment/books/omarosas-unhinged-is-fading-fast-hardcover-sales-dropped-40-percent/2018/08/29/e01cb970-ab89-11e8-8a0c-70b618c98d3c_story.html?utm_term=.73492021c0a3), the sales of Omarosa’s *Unhinged,* a memoir of her time in Trump’s White House, have fallen some 40 percent since the book debuted.
The tell-all was released on Aug. 14 and had a nice opening week partly due to a media blitz that had Omarosa dropping mixtapes of secretly recorded conversations she had with members of Trump’s staff, a move that forced the characters on the president’s favorite cartoon, *Fox and Friends,* to admit that it was kind of ingenious.
“She has come out with a series of tapes,” co-host Brian Kilmeade said, “and in many ways, seems to have outsmarted the president, who has taken the bait and gone out and tweeted directly after her.”
**[Stephen A. Crockett Jr.](https://kinja.com/crocketts#_ga=2.146935991.1491395207.1535997996-773660184.1520800960)**--Senior Editor @ The Root
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**Google Reportedly Bought Mastercard Data to Link Online Ads with Offline Purchases**
INTEL REPORT--Google reportedly bought Mastercard data to link online ads with offline purchases
If you’re a Mastercard holder in the US, Google has reportedly been tracking whether your buying habits are influenced by online ads in your offline purchases for the past year. The secret deal between the two companies was brokered after four years of negotiation, according to a Bloomberg report published today.
Neither Google nor Mastercard have publicly announced the partnership, and neither company let its customers know that their offline purchases made in stores are being tracked through Mastercard purchase histories and correlated with online ad interactions. Both Google and Mastercard say that the data is anonymized in order to protect personally identifiable information.
Google reportedly paid Mastercard millions of dollars for data on what people have been buying. It used that data to build a tool for advertisers that would break down whether people who had clicked online ads later went on to purchase a product at a physical retail store. [*(Read more*](https://cracsip.com/google-reportedly-bought-mastercard-data-to-link-online-ads-with-offline-purchases/%20)*[.)](https://cracsip.com/google-reportedly-bought-mastercard-data-to-link-online-ads-with-offline-purchases/%20)*
-cw
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