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#  Women’s March LA Foundation Ready to Rock May Day

April 24 2017

Written by Beth Cone Kramer.

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THIS IS WHAT I KNOW-Signatures of the post-Inaugural Women’s Marches in Los Angeles and around the globe were the peacefulness and inclusion, features [Women’s March LA Foundation](https://womensmarchla.org/) aims to bring to LA’s annual May Day March. This year, Los Angeles March organizers are lending their muscle to *May Day 5.1.17 My Voice, My Vote*. I sat down with Emiliana Guereca, Co-Executive Founder of Women’s March LA Foundation to talk about the organization’s role in the upcoming event.

The organization will lend support to the May 1 California-based SEIU USWW-sponsored General Workers’ Strike. The SEIU, the country’s largest service union, has called for a general workers’ strike on the historically important May 1. Women’s March LA Foundation was created to focus on the struggles faced by marginalized communities, as well as assaults on human rights and civil liberties.

Emiliana Guereca says, “In the past, May Day has not been very peaceful and the Women’s March was peaceful. When they asked us to participate, we said ‘Yes.’”

The Women’s March LA Foundation brings a new, crucial angle to the annual protest -- getting out the vote. “Our big thing was voter education and registration. We can have as many marches as we want but if we don’t turn out to vote, we won’t turn the needle,” says Guereca. The Foundation has partnered with [*Rock the Vote*](https://www.rockthevote.com/) for the roll-out of a Voter Registration Initiative in Los Angeles and throughout California.

“We want to empower people to let their legislators know what is important to them on Election Day. Voter registration and education are key to social change and we are excited to partner with Rock the Vote in Los Angeles, across the state of California, and we hope nationally as well,” adds Guereca.

“We have a few schools in LAUSD and some private schools, different charter schools, two groups coming from UTLA and USC, as well,” says Guereca. “We have lots of volunteers from USC to help with voter registration. Across the board, our pledge is voter turnout. Those already registered can check where they are registered, which has been an issue.”

Guereca adds that an additional goal is to educate about the power in voting. She says many Millennials and Latinos say their votes don’t count. “If your vote doesn’t count, I tell them, why are so many trying to switch things around or take it away? It’s obvious it counts,” she explains. “By reaching parents, we can get to kids at a young age. We cannot walk into the space at voting age when they might not be going to vote if they believe it won’t matter if they are active.”

Aware of recent events in Berkeley, Guereca notes that there’s a possibility of resistance on the other side. “Our core is to be peaceful and our core messaging is not to engage in the negative,” she notes. “We have different opinions but we must be respectful of the space and the city around us. We aren’t going to get anywhere unless we respect each other.” As numerous fights seem to pop up almost daily, Guereca says we need to focus on Flipping the House in 2018.

Guereca encourages anyone interested in participating in the day’s events to pre-register in advance for logistical purposes through Event Brite or at the foundation [website](https://womensmarchla.org/). Organizers have been coordinating with Metro and LAPD, as well as the Fire Department and have partnered with groups to bus people in. “We’ve been working with city officials. We will have music all day at Pershing Square, as well as speakers and interactive booths. The City has definitely been very helpful with resistance,” she says.

**About May Day:** May 1 has been recognized as International Workers Day since 1886 when on that day, 35,000 workers went on strike for an 8-hour workday. California-based SEIU-USWW, whose members include janitors, bank security officers, baggage handlers, hospital staff, hotel workers, and stadium and amusement park workers is calling for a General Strike on Monday, May 1.

**About Rock the Vote:** The largest nonpartisan, nonprofit organization in the country has a mission of driving the youth vote to the polls. Since 1990, Rock the Vote has fused pop culture, music, art and technology to build long-term youth political power and in the past six Presidential elections, the organization ran the largest voter registration drives for young people, working with over 25,000 partners through its online multilingual voter registration tool. Rock The Vote is committed to mobilizing the vote, protecting voting rights and advocating for an electoral process, as well as a voting system that works for the Millennial generation.

*(Beth Cone Kramer is a Los Angeles writer and a columnist for CityWatch.) Prepped for Citywatch by Linda Abrams.*

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